Choosing the right e cig refill or e liquid nicotine strength < Go Back

If you are new to vaping, you may be wondering which nicotine strength you should start with. This depends on various factors including your current nicotine habits and which vape kit or e cigarette you will be using. Everyone is different and you may find you need to adjust the strength you use to begin with or over time, however please click the tabs below to find out more information about the different products and nicotine strengths available for each type of product.


Please note that our cigalike e cig starter kits come with one 18mg and one 12mg nicotine refill in Tobacco flavour. This allows you to try both strengths to help gauge which strength will be right for you. Refills are also available in menthol flavour and other nicotine strengths. See below to find out more.

20mg Nicotine These are usually suitable for those who smoke the stronger nicotine strength cigarettes such as Benson & Hedges Gold, Lambert & Butler Silver and Superkings.
If this strength makes you feel nauseous or lightheaded, try 18mg refills instead.
Tobacco Cartomizer Refills >
18mg Nicotine This strength is usually a good place to start. They tend suit users of cigarettes such as JPS Blue, Pall Mall Red, Superking Blue, Marlborough Red or Mayfair. If you find that this strength doesn’t satisfy your cravings, try the Extra High strength.
If 18mg makes you feel nauseous or lightheaded, move down to 12mg.
Tobacco Refill Cartomizers >

Menthol Refill Cartomizers >

12mg Nicotine For users of medium to light strength nicotine cigarettes such as Marlborough lights, Silk Cut, Pall Mall Blue or B&H Silver or for those who are light to medium smokers. This strength also might suit those who use rolling tobacco. Tobacco Refill Cartomizers >

 Menthol Refill Cartomizers >

0mg Nicotine Free For those looking to completely cut-out nicotine. If you’re completely new to vaping you may find it easier to start with some nicotine content to help with cravings. Menthol Refill Cartomizers >

OK Classic E Liquid Range

Our classic e liquid range contains a PG/VG ratio of 70/30. This ratio is great for use with ego vape pens or any above-ohm vape tank or clearomizer.

18mg Nicotine Our strongest nicotine strength e liquid for use with ego vape pens. Suitable for new users looking to switch to vaping from smoking or those who prefer a stronger throat hit and nicotine hit. USA Tobacco E Liquid >

Classic Tobacco E Liquid >

12mg Nicotine Classic Tobacco E Liquid >

Iced Menthol E Liquid >

Blueberry Squash E Liquid >

Cherry Crush E Liquid >

Liquorice E Liquid >

Watermelon & Mango E Liquid >

Cola E Liquid >

Kiwi, Apple & Strawberry E Liquid >

6mg Nicotine  Espresso E Liquid >
Rhubarb & Custard E Liquid >Strawberry Splash E Liquid >Pink Lemonade E LIquid >

OK Sub Ohm E Liquid Range

Our sub ohm e liquid range contains 80Vg/20PG and, as the name suggests, is for use with sub ohm tanks and hardware. Check out our guide to sub ohm vaping  if you’re new to vaping or haven’t heard of sub ohm before.

Recommended for
3mg Nicotine Our full sub ohm range is available in 3mg nicotine as this is the most popular strength with sub ohm tanks. The reason for the low nicotine content being that sub ohm produces larger clouds of vapour which provides more nicotine delivery in one go than less powerful kits. Full range of sub ohm eliquids >

If you’ve still got any questions about e cigarettes, please head back to our E Cig Information Hub. Alternatively, you can contact our friendly customer service team who will be happy to answer any questions you have.