Welcome to the Social Switch, our campaign to end the UK’s social smoking habits for good.
Up to 15,000 people may have quit smoking in 2015 thanks to e-cigarettes (British Medical Journal). We want to help you become one of them.
As people ready themselves for Stoptober 2016, we’re giving you all the tools, advice and information you need to make the switch to e-cigarettes.
What’s more, we’re giving £1 of each sale in October to Cancer Research UK. You’ve never had more reasons to switch.
Ellie and Angie both live life to the full and are self-confessed social smokers. So we challenged them to take part in the Social Switch, swapping their traditional cigarettes for OK e-cigs. See their highs and lows as they try to switch for good.