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About Us

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The UK’s No.1 Independent Cigalike E Cig Brand

OK Vape is a e-cigarette and vape product brand and supplier. As one of the few remaining, independently owned vape companies, we focus on providing quality vape products to our customers at excellent prices, with the best customer service possible.

Our products are available to buy both online and in retailers such as ASDA, Sainsbury’s and Tesco stores.

Our History

  1. Launch Date

    July 1st, 2012

    OK E-Cig launched online & in ASDA stores

  2. New Product

    April 1st, 2013

    New Extra High (20mg) strength of refills introduced

  3. PHE Statement on E-Cigarettes

    August 1st, 2015

    Public Health England declare e-cigarettes “95% less harmful than cigarettes

  4. TPD Regulations

    May 1st, 2016

    The EU introduces regulations for all e-cigarette & vaping products as part of the  Tobacco Products Directive 2014/14/EU (TPD)

  5. New Product

    February 2016

    Medium strength refill introduced in menthol flavour

  6. OK E-Cig Becomes OK Vape

    August 1st, 2018

    OK E-Cig relaunches as OK Vape with a new website and branding

  7. Launch in Morrisons

    February 1st, 2017

    Morrissons begin stocking OK Vape Cigalike Refills & Liquids

  8. Launch in Sainsbury's

    January 1st, 2019

    Sainsbury’s begin stocking OK 50/50 E-Liquids

  9. PHE E-Cigarette Statement Update

    March 5th, 2020

    Public Health England offers advice based on the latest evidence regarding e-cigarettes, continuing to support vaping as a less harmful alternative to smoking

  10. New Product Launch

    April 15th, 2020

    In response to the upcoming menthol cigarette ban, OK Vape launches a new Tobacco Menthol refill flavour as an alternative for menthol cigarette smokers.

  11. Menthol Cigarette Ban

    May 1st, 2020

    Menthol cigarettes are banned from sale in the UK

  12. Refill Subscriptions

    June 3rd, 2020

    OK Vape launches subscriptions for cigalike refill customers

Where It All Started

The early 2010’s were an exciting time for developments in vaping, with e-cigarettes beginning to become commonplace as a safer alternative to cigarettes.  With more and more smokers becoming aware of this new technology, we saw an opportunity to develop a product that was effective, accessible, inexpensive, and easy to use.

In response to this opportunity, OK Vape was born. We launched as ‘OK E-Cig’ in 2012, with a neat, compact e-cigarette designed to look and feel as close to a traditional cigarette as possible. Our new ‘cigalike’ range included a starter kit and packs of refills in tobacco and menthol flavours, available to buy online and through smaller high street retailers. Our products were soon picked up by ASDA and made available in their stores throughout the UK.

How We've Evolved

Since we launched, both the e-cigarette industry and vaping technology has come a long way. It’s a testament to our products that cigalike devices have remained a trusty companion to thousands of ex-smokers.

In 2017, we re-banded to ‘OK Vape’ with a brand new logo and website. Since then, we have added some fantastic products to our range including new cigalike refill flavours and strengths. We also have a popular range of 50/50 e-liquids in a variety of great-tasting flavours from tobacco to menthol, blueberry to pink lemonade. Although many customers still choose to shop online direct with us, our products are widely available in many large retailers such as ASDA, Sainsbury’s and Tesco.

Where We're Headed

In 2020, we are continuing to grow and develop our range of products and services and are proud to remain the UK’s best-selling independent cigalike brand*.

*Best-selling cigalike brand outside of those owned by Tobacco Companies. Neilsen Scantrack April 2020.

Our Values

QUALITY

Dedicated to offering products of the highest quality, meeting strict EU regulations

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We understand our customers need to ensure that they are buying reliable, safe products that meet e-cigarette regulations.

We are dedicated to ensuring that our products are of the highest quality. All our products have been tested, submitted and licenced for sale in the UK by the MHRA and meet the strict regulations of the TPD (Tobacco Products Directive). OK E-Liquids are made in the UK with pharmaceutical grade ingredients and we carry out toxicology tests and emissions reports for every product.

Alongside our own-branded cigalike products and e-liquids, we also stock hardware from some of the top vape manufacturers – Aspire, Innokin & Vaporesso. We’ve chosen these brands specifically for their high quality standards and reputation for reliability and safety.

VALUE

Offering extremely competitive prices, with free delivery on all orders

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We continue to maintain our core brand values and have worked hard to continue to offer our products at affordable prices. Our cigalike starter kit, priced at just £6, and refills at £6 for a pack of five are 40% cheaper than similar products offered by our closest competitor. 

Not only are the prices for our cigalike refills and e-liquids highly competitive, we also offer great value refill and e-liquid multibuy deals to online customers.

SERVICE

Providing the highest levels of care and the best service possible to our customers

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We’re nothing without our customers, which is why providing a first-class service is so important to us. We know that the world of vaping can be a little daunting if you’re just starting out, so we do all we can to ensure that our staff are not only knowledgeable, but friendly and understanding too.

If you’re a more experienced vaper then we understand that you want to be able to purchase your favourite products hassle-free. We’re constantly working to update and improve our website and pride ourselves on the speed and efficiency of our dispatch and delivery service.

All orders placed through our website are sent the same day* by first class post, completely free of charge with no minimum spend.