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About OK VAPE

OK Vape: The UK's No.1 Independent Cigalike Brand

OK Vape is a UK-based vape brand that has dedicated more than a decade to helping people stop smoking and stay quit.

The leading vape supplier launched way back in 2012 with the OK Cigalike. Designed especially to help people quit smoking, the OK Cigalike has earned OK Vape its reputation as the UK's no. 1 independent supplier of cigalikes in the UK.

Since then, OK Vape has extended its product catalogue to cater for vapers of all experience levels. Its range includes a broad variety of e-liquids, disposables, pens, pods, mods and vape accessories for new and experienced vapers alike.

As one of the few remaining independently owned vape companies, OK Vape proudly supplies quality vape products at excellent prices with premium customer service.

Committed to excellence, all OK Vape products comply with strict quality control measures and stringent regulations outlined by the Tobacco and Related Products Regulations (TRPR) and the Medicines and Healthcare products Regulatory Agency (MHRA).

Our History

OK Vape has evolved alongside the UK vaping industry, continuously providing innovative tools to fulfil the needs of adult smokers seeking less harmful alternatives to smoking.

  • 01 July 2012

    Launch Date

    The OK Cigalike launches online and in ASDA stores, marking the beginning of the OK E-Cig brand.

  • 01 April 2013

    Extra High Strength Refills

    The OK E-Cig range expands to include new Extra High (20mg) strength refills for heavy smokers.

  • 01 August 2015

    PHE Statement on E-Cigarettes

    Public Health England declare e-cigarettes 95% less harmful than cigarettes.

  • 01 February 2016

    Medium Strength Refills

    OK E-Cig introduces a new Medium (18mg) strength of menthol flavoured cigalike refills.

  • 01 May 2016

    TPD Regulations

    The EU introduces regulations for all e-cigarette and vaping products as part of Tobacco and Related Products Regulations.

  • 01 February 2017

    Launch in Morrisons

    Morrissons begins stocking OK E-Cig products online and in stores across the UK.

  • 01 August 2018

    OK E-Cig Becomes OK Vape

    OK E-Cig becomes OK Vape with a new website, updated branding, and an extended product range to suit new and existing vapers of all experience levels.

  • 01 January 2019

    Launch in Sainsbury's

    Sainsbury's begin stocking OK 50/50 E-Liquids online and in stores across the UK.

  • 05 May 2020

    PHE E-Cigarette Statement Update

    Public Health England offers advice based on the latest evidence regarding e-cigarettes, continuing to support vaping as a less harmful alternative to smoking.

  • 15 April 2020

    Menthol Cigarette Ban

    OK Vape launches a new Tobacco Menthol refill flavour as an alternative for menthol cigarette smokers following the menthol cigarette ban.

  • 03 June 2020

    OK Vape Subscriptions

    OK Vape launches subscriptions for cigalike refill, coil and e-liquid customers.

  • 15 July 2021

    OK Pod Range Launch

    The brand-new OK Vape pod vape range, 'OK Pod' launches online and in ASDA stores throughout the UK.

  • 14 December 2023

    OK Disposable Cigalike Launch

    OK Vape launches the OK Disposable Cigalike, a disposable version of its much-loved cigalike, designed to make it even easier for smokers to stop smoking.

Where It All Started

The early 2010s were an exciting time for developments in vaping, with e-cigarettes gradually gaining popularity as a safer alternative to cigarettes. With more and more smokers becoming aware of the new technology, we saw an opportunity to develop a product that was effective in helping people to stop smoking. And so OK Vape was born.

We launched in 2012 with an accessible, inexpensive, and easy-to-use e-cigarette designed to look and feel as close to a traditional cigarette as possible. Our cigalike range included a starter kit and packs of refills in tobacco and menthol flavours, available to buy online through high street retailers and in major supermarkets across the UK.

How We've Evolved

Our product range has grown to include new cigalike refill flavours and strengths, high-quality 50/50 e-liquids, and a selection of vape kits from world-renowned vape brands. We continue to stock the very best vape products to suit all vaping habits and experience levels.

Although vaping technology is constantly evolving, there is one constant: the cigalike. Over the past 12 years, the OK Cigalike has remained tried and true as a trusty companion to thousands of ex-smokers.

As of 2025, we are proud to remain the UK's best-selling independent cigalike brand.* The OK Cigalike is available to buy direct from our online store and from major retailers including ASDA and Morrisons.

Where We're Headed

This year and beyond we are dedicated to supporting people in living healthier, smoke-free lives through a combination of premium products, great prices and superior customer service.

*Best-selling cigalike brand outside of those owned by Tobacco Companies. Nielsen Scantrack April 2021.

Our Values

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Quality

Dedicated to offering products of the highest quality, meeting strict EU regulations

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We understand our customers need to ensure that they are buying reliable, safe products that meet e-cigarette regulations.

We are dedicated to ensuring that our products are of the highest quality. All our products have been tested, submitted and approved for sale in the UK by the MHRA and meet the strict regulations of the TRPR (Tobacco and Related Products Regulations). OK E-Liquids are made in the UK with pharmaceutical grade ingredients and we carry out toxicology tests and emissions reports for every product.

Alongside our own-branded cigalike products and e-liquids, we also stock hardware from some of the top vape manufacturers - Aspire, Innokin, Uwell and OXVA. We've chosen these brands specifically for their high quality standards and reputation for reliability and safety.

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Value

Offering extremely competitive prices, with free delivery on all orders

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We continue to maintain our core brand values and have worked hard to continue to offer our products at affordable prices. Our cigalike starter kit, priced from just £4.50, and refills from as little as £5.30 per pack are 37% cheaper than similar products offered by our closest competitor. 

Not only are the prices for our cigalike refills and e-liquids highly competitive, we also offer great value refill and e-liquid multibuy deals to online customers.

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Service

Providing the highest levels of care and the best service possible to our customers

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We're nothing without our customers, which is why providing a first-class service is so important to us. We know that the world of vaping can be a little daunting if you're just starting out, so we do all we can to ensure that our staff are not only knowledgeable, but friendly and understanding too.

If you're a more experienced vaper then we understand that you want to be able to purchase your favourite products hassle-free. We're constantly working to update and improve our website and pride ourselves on the speed and efficiency of our dispatch and delivery service.

All orders placed through our website are sent the same day* by tracked delivery, free of charge on orders over £20.

Find Out More About Our Products & Service

Please visit our FAQ's for more information on the services we provide, how to use our website and placing an order with us.

Further Information

Vape Information Hub - Helpful guides and information for beginners, with troubleshooting guides and all the latest vaping news.

Delivery Information - Everything you need to know about our delivery services and dispatch information

Terms & Conditions - Terms & Conditions of sale and the use of this website

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